Just as importantly, per MLB Communications, the average viewership for the 2021 MLB postseason through the division series was at its highest marks since 2018. Broadcasting contracts also provide significant revenue to the MLB and individual teams, influencing financial decisions related to team marketing and player acquisition. 1 (Braves vs. Astros)2022 -- No. MLB ratings for Foxs regional broadcasts on May 25: 1.93 million people tuned in for the Los Angeles Dodgers-San Francisco Giants or Atlanta Braves-New York Mets). $3,800,000 Last Sold Price. As the table shows below, MLB ratings for the World Series have struggled in recent years as the sports popularity declines. However, things are looking up in 2021.. During the All-Star Break, MLB announced that ratings for Sunday Night Baseball are up 26% compared to the 2020 MLB season. Let's go. The World Series delivers approximately the same amount of time as a full season of a one hour primetime entertainment. The three-game series averaged 3.7 million viewers. SOLD MAR 20, 2023. "The percentage of our World Series viewership that's coming from streaming is small, but it's growing, and we want to make sure that the content is available to people in any setting," Mulvihill said. I just dont think fans are acting the way that they have done previously before the pandemic.. So, its a myth that late start times disengage kids from an interest in Major League Baseball. Major League Baseball (MLB) - Statistics & Facts | Statista 1 primetime entertainment program was in 2001, when the D-backs defeated the Yankees in one of the most memorable World Series of all time. 9 \n2013 -- No. 2323 Huntington St #807, Huntington Beach, CA 92648 - Redfin In 2018, the game averaged 452,000 viewers, and in 2017 it averaged 420,000, per Sports Media Watch. This is largely due to the increased number of pitchers being used. Before the current seven-year run, the last time the World Series was the No. The AT&T SportsNet family is flat compared to 2020 while running -3% against 2019. "I sometimes get frustrated when we make those comparisons to 20 or 30 years ago, because the advertisers can't buy the 1990 World Series. Is MLB Losing 'Tremendous Numbers of Fans,' as Donald Trump - Newsweek Viewership For MLB All-Star Game Barely Increases From Record - Forbes It is a sign that MLB is expanding its reach and gaining more fans from around the world. Babe Ruth vs. Josh Gibson: Who was a better hitter? \"It's been a hit show in primetime for 50 years, and it probably will be for 50 more years.\"","type":"markdown"},{"__typename":"Video","contentDate":"2022-11-02T00:25:01.118Z","description":"Bryce Harper belts a two-run homer to right field to put the Phillies on the board as they take a 2-0 lead in the bottom of the 1st inning","displayAsVideoGif":false,"duration":"00:01:02","mp4AvcPlayback":"https://mlb-cuts-diamond.mlb.com/FORGE/2022/2022-11/01/043e3928-2b2478a1-9e2a38fa-csvm-diamondx64-asset_1280x720_59_4000K.mp4","slug":"bryce-harper-homers-6-on-a-fly-ball-to-right-center-field-kyle-schwarber","tags":[{"__typename":"Tag","slug":"season-2022","title":"Season 2022"},{"__typename":"Tag","slug":"gamepk-715722","title":"2022/11/01 hou@phi"},{"__typename":"Tag","slug":"playerid-547180","title":"Bryce Harper"},{"__typename":"Tag","slug":"teamid-143","title":"Philadelphia Phillies"},{"__typename":"Tag","slug":"hitting","title":"hitting"},{"__typename":"Tag","slug":"highlight","title":"highlight"},{"__typename":"Tag","slug":"in-game-highlight","title":"in-game highlight"},{"__typename":"Tag","slug":"home-run","title":"home run"},{"__typename":"Tag","slug":"world-series","title":"World Series"},{"__typename":"Tag","slug":"postseason","title":"postseason"},{"__typename":"Tag","slug":"imagen-feed","title":"Imagen feed"},{"__typename":"Tag","slug":"eclat-feed","title":"Eclat feed"},{"__typename":"Tag","slug":"international-feed","title":"International Partner feed"},{"__typename":"Tag","slug":"apple-news","title":"Apple News"},{"__typename":"Tag","slug":"alexa","title":"alexa"},{"__typename":"Tag","slug":"group-9","title":"group 9"}],"templateUrl":"https://img.mlbstatic.com/mlb-images/image/upload/{formatInstructions}/mlb/kfxwgzhqf3fbr4pezqpw","title":"Bryce Harper's two-run homer","type":"video","url":"/video/bryce-harper-homers-6-on-a-fly-ball-to-right-center-field-kyle-schwarber"},{"__typename":"Markdown","content":"Here were some of the highlights for the 2022 World Series:\n\n Games 1 and 2 in Houston were the most-watched telecasts on any network on the days they aired that weekend, with Game 1 drawing 11.48 million viewers on FOX on Friday, Oct. 28 and Game 2 drawing 10.79 million viewers on FOX on Saturday, Oct. 29.\n\n The TV audience for the Fall Classic opener -- a dramatic comeback win for the Phillies in extra innings -- represented a 5% gain compared to Game 1 of the 2021 World Series and a 23% gain compared to Game 1 of the 2020 World Series. (Photo by Thomas A. Ferrara/Newsday RM via Getty Images). But, per Sports Media Watch, these numbers are a drastic fall from the last Red Sox-Yankees elimination game in 2004 (31.46 million). As a result, viewership rose compared to the 2019 event. How do I use the string ascii_letters in Python? If they do, a rematch against the Houston Astros or a clash against Boston would pull in huge numbers for the World Series. Mailgun vs Sendgrid: Which one is better? MLB World Series scores second-lowest TV ratings ever They're making a choice between entertainment content, news content and the World Series.". From average game viewership and national broadcasts on FOX and ESPN, to local ratings for individual teams like the Los Angeles Dodgers or Atlanta Braves, there have been some interesting trends in terms of who is tuning into Major League Baseball games. 1 primetime entertainment program was in 2001, when the D-backs defeated the Yankees in one of the most memorable World Series of all time. So, it may take some time for viewership to rebound to pre-pandemic levels as we saw in 2019. 2023 MLB viewership is up; are new rules working for fans? Bally Sports, which is owned by Diamond Sports Group, a partnership between Sinclair Broadcast Group and Byron Allens Entertainment Studios, has been unable to reach distribution with OTT providers such as Hulu, YouTube TV, Sling TV, and Dish, a key factor in some of the drop. The average MLB game in 2019 lasted three hours and ten minutes, a record-high and a full 40 minutes longer than the average game that 44 million fans watched . While that is a significant spike from last years world series, its the smallest audience for a Game 2 outside of the pandemic WS. It wasnt the only game during the LCS to cack 5-plus million viewers. "So when we get to the Series every year, I always feel like, if the World Series can beat every non-NFL title on television, and if we can get 20-30 hours of content out of it, depending on the length of the series, that's really powerful. That's sort of all that we need for it to be, and it delivers on that every year.\"\n\nThe 2022 World Series checked both of those boxes. The Los Angeles Dodgers vs. St. Louis Cardinale one-game playoff averaged 6.67 million viewers, the second-largest audience ever for TBS in the Wild Card round. 9 \n2003 -- No. Its a myth to say that the networks are unhappy with the World Series as content. TBS finished its season with 316,000 for Phillies-Astros on Tuesday night, a game that aired directly opposite Aaron Judge's record-setting 62nd home run on MLB Network (and YES Network in New York). Thus far, the television ratings have offered mixed results. MySQL vs SQL Server: Which one is better? Much like weve seen with the NFL, which is seeing its ratings soar this year, MLB television ratings for the playoffs are strong. This includes the World Series. And theres more to support that. This isnt such a big deal when you attend a game. In looking at the groupings of RSNs, its clear that the Bally Sports family of networks is creating a drag. 1 (Red Sox vs. Dodgers)_ \n_2019 -- No. World Series average TV viewership U.S. 2022 | Statista Well, not exactly. League officials must do a far better job marketing baseballs biggest stars, especially those who will be the face of this sport for years to come. There have been no issues on the advertiser front with Major League Baseball as a property for advertisers to line up and get behind.. Several games have been over four hours for nine innings of play this postseason. This statistic is a testament to the enduring popularity of the MLB World Series. Meanwhile, the NBA and NFL secured a stranglehold of the future with younger fans. In an effort to maximize MLB ratings, it could broadcast one game on Fox for the networks Saturday broadcast and then play a second game on ESPNs Sunday Night Baseball. By comparison, "The Equalizer" on CBS -- the top-rated primetime entertainment TV show -- was averaging 7.07 million viewers per episode for the 2022 fall season at the time the World Series ended. So, baseball, is dying, right? 1 / 4. Heading into Game 6, MLB and FOX will easily pass the final numbers from last years World Series. Our newsletter is packed with essential growth strategies for your business. 2019 MLB season generates increases in consumption and youth participation Viewership for ESPNs exclusive coverage of the 2022 MLB Wild Card Series Presented by Hankook Tire was up 64 percent from 2020 the only other MLB Wild Card Series according to Nielsen. Along with being the most-watched telecast of the day on any network and FOX's best performance for a Wednesday night since 2019, Game 4 was also the most-streamed Game 4 in FOX Sports' history. Average viewership had peaked at 17.9 million per game, ad revenue had also peaked at $3.8 billion dollars, and daily fantasy sports games from FanDuel and DraftKings were all the rage. NLSN 42015 -- No. Of the 29 markets, 12 saw drops in TV viewerships across households. ESPN and Major League Baseball signed a new extension in May, with the network exclusively broadcasting 30 regular-season games per year through 2028. This statistic is a testament to the enduring popularity of the MLB World Series. Running the Break: How does MLB address its declining popularity? The Falling attendance, poor World Series ratings. "Look, there just aren't that many -- as is demonstrated by the fact that [the World Series] beats every entertainment show -- there just aren't that many opportunities to reach 12 or 13 million people," Mulvihill said. As the 2020 MLB season comes to a close, its time to take a look at how viewership has fared over the past few years. Hungry for more MLB news? Its not reaching young kids. For years now, MLB has utterly failed to market its stars. 12.87 million viewers tuned in across FOX's platforms to watch the Astros' World Series-clinching victory in Game 6. Is that myth that the pace and length of games are enough to undermine the World Series as a prime piece of network broadcast content? By cutting the number of games ESPN exclusively broadcasts in half, MLB can sell those matchups elsewhere. MLS All-Star Game generated wildly different TV viewerships in English MLB games on RSNs are the most-viewed local programming Scrum Be Used To Improve Business Processes? The NFL drew 17.79 million people to live games in 2016. 1 (Nationals vs. Astros)2020 -- No. Houston is one of the most hated teams in baseball and the Braves have a smaller market size than Los Angeles. Baseball will never return to its peak as Americas Pastime, both the NFL and NBA evolved much faster.